Wednesday, June 14, 2017

A Sign of Decline at Apple

Comments on: This Apple Store Sign Seems to be a Sign of Apple’s Broader Troubles

I agree that sign is more important than many people might think. For a company like Apple that spends likely hundreds of millions of dollars a year on design and conveying a message through that design (in Apple stores, with products, with presentations, with ads...) it is not acceptable. They have held themselves to high standards. When that starts to slip if they are not proactive it slips quickly.

For a normal business they would be at the mercy of the management company to fix the door and the manager of the store would pass the buck to them. I can say if I were the manager of that store for Apple, if it wasn't fixed immediately I would have it fixed myself (and then bill the management company). If it couldn't be fixed immediately I would have a decent sign put there and it would make sure it got fixed very quickly. That isn't the same action I would take if it were some small shop I was responsible for where I knew we could only afford a cheap place and things like broken doors take a while to be fixed. For an Apple store that is unacceptable.

My main complaint with Apple is the poor software quality over the last 5 to 10 years. Software quality started to slip and kept slipping and no-one at Apple that had the authority dealt with the decline. The Apple Maps fiasco was a symptom of this long term failure by Apple. Tim Cook responded to that symptom but I don't see Apple giving software quality nearly the attention it deserves. My MacBook Pro has had numerous software issues for years. I have looked at other hardware and it is very difficult to find hardware of the quality of Mac laptops. My next computer would likely be an Ubuntu laptop if I can find good enough hardware. Another option is installing Ubuntu on the MacBook and just using that most of the time (there are some reasons Mac software can be useful so having it as a fallback is a benefit). But it is sad that Apple has let software quality slide for so long.

Related: Practicing Mistake-Promoting Instead of Mistake-Proofing at Apple - Aligning Marketing Vision and Management - Human Proof Design - Vision can be a Powerful Driver but Most Often It is Just a Few Pretty Words

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